One thing
that the US gun industry has going for it is that it is too politically correct
to ever receive a bailout from anybody. They know this, and as a result, the US
civilian gun industry consists of a handful of medium sized companies, some
profitable and some going bankrupt, and a whole slew of small, nimble gun
companies hoping that their new product or manufacturing process will propel
them into the ranks of the medium sized elites. In a nutshell – the US gun
manufacturing industry is efficient. It possesses the ruthless efficiency of
BMW and Toyota.
This
efficiency is the by-product of the fact that American gun manufacturers are
allowed to fail. The old legacy gun companies – Smith & Wesson, Colt and
Winchester – have all gone bankrupt or come perilously close to it. This
despite the fact these companies have more history than any of the big three
car companies. For instance, Winchester was 140 years old when it went under.
Periodic
bankruptcies are good for industry because man-made organizations, like organic
bodies, have a natural life cycle to them – they are new and virile when they
are young and growing, they are powerful and level-headed when they are mature,
and they are frail and backwards looking when they are old. Take the big three
auto firms for example. As layoffs progress, fewer and fewer workers support
more and more retirees. This is a death spiral where productive assets are
increasingly diverted from life-giving R&D to pay people who don’t work any
more. Such companies no longer look to the future, but rather look warily over
their shoulder at their past. According to Mitt Romney, $2,000 from the sale of
every car Ford makes, goes towards benefits and payments that Japanese carmakers
don’t have to make. The Japanese spend this money on quality and features
instead – or just lower the price.
One of the
strong points of the free market system is that old organizations are allowed
to die a natural death, making way for new, vibrant, forward-looking companies
that take their place. Bankruptcy is an essential part of the economic renewal
process. It may be painful but it means that precious, finite capital is not
being absorbed by unproductive bodies. It is part of the way capitalism
constantly reinvents itself.
When
Winchester went bankrupt in 2006, it didn’t mean that its excellent Model 70
rifle would no longer be produced. All it meant was that it would no longer be
manufactured at Winchester’s 140 year old plant in New Haven, Connecticut (by
unionized workers). A new corporate arrangement ensured that it would
henceforth be made at a modern facility in Columbia, SC (by nonunionised
workers). Something similar happened when High Standard went belly up in the
early 80’s due to quality control problems and the recession. A new company
bought all the tooling and the name, and as a result, today, these great .22
target pistols are still for sale – great because they are almost as good as
high-end European pistols for a fraction of the price.
Doubtlessly
something similar would happen if Ford was allowed to fail. Who wouldn’t want
to buy an F-150 pickup, if the only difference was that it was made by the
F-150 Corporation (located in a Sunbelt state) instead of the Ford Motor
Company? And, oh yes, the truck is now cheaper and comes with fewer defects.
Presently, Detroit makes plenty of great cars: Camaros, Mustangs, Challengers,
Corvettes, Chevy pickups, Crown Vics, etc. Just because the big three companies
that make these vehicles depart the scene doesn’t mean these vehicles won’t be
produced tomorrow. Once the tooling is sold to a new company, one unencumbered
by legacy debt and union arrangements, all of these vehicles can be made again,
only better and cheaper.
For years, Colt’s bread and
butter was its Model 1911 .45 auto and its AR15 rifle. People loved these guns
but, lets face it, Colt got sloppy over time and their quality went down. Then,
when its patents expired, a whole host of new companies came along that made
literally dozens of clones of both these venerable firearms. Some are cheaper,
some are better, some are better and cheaper. Colt had a near death experience
as a result and was only saved by defence department contracts, but the
consumer couldn’t have been happier. What allowed this to happen was that small
companies with new ideas about an old product were able to access enough
capital to make a go of it. To prevent finite capital from being diverted to
unproductive sinks is why bankruptcy is periodically necessary.
This could
happen to the American car industry. Right now there are dozens of craft car
companies slowly incubating, waiting for the opportunity to take their place in
the sun. Just think of what they could accomplish if the billions Congress
wasn’t thinking of giving to the big three was instead loaned to the most
deserving of these. For one thing they wouldn’t be emulating the 1930’s
practices of the big three. But they wouldn’t be copying the 1960’s practices
of the Japanese and the Germans. Instead they would be doing the 21st
century American way.
In other
words, if GM, Ford and Chrysler go belly up, it might just be a renaissance for
the American car. But this will only happen if we are prepared to make a
decisive break with the past.