In yesterday’s Iowa caucus Mitt Romney beats Rick Santorum by a whopping 8 vote margin. He spent $10 million, campaigned 4 years and was unable to crack the 25% mark. Meanwhile Rick Santorum, the man who was polling in the low single digits barely a month ago and who only spent $500K in Iowa, pulled off a photo finish. Tell me again money matters in politics.
And tell me again that Mitt Romney should be the Republican nominee because he is the most ‘electable’ candidate. Electable – based on what? It was the same story in Iowa back in 2008. He spent almost 4 years, $10 million and all he managed to do was to increase his popular support from 22% to 25%. He likes to tell Newt Gingrich that, unlike Newt, he isn’t a career politician. What he doesn’t say is that he is not a career politician for lack of trying. He has been trying to get elected to something since 1994 when he lost a senate race to Ted Kennedy. All he has to show for his effort was one term as governor of Massachusetts. When he left he was the 48th most popular governor in the nation. Admittedly, Massachusetts is a tough state for Republicans, but still, where’s the proof he’s electable?
Furthermore, there is a huge peril in being the ‘inevitable’ candidate. The problem is that if that is all you are, and your inevitability gets pricked by an unexpected loss or even a Pyrrhic victory, all of a sudden you have nothing. The emperor has no clothes on. If you don’t believe me, look at Prime Minister Paul Martin. Less than a decade ago he bestrode the Canadian political landscape like a colossus, but after Stephen Harper held him to a minority, the Martin balloon quickly deflated. Behind the inevitability myth, the Paul Martin phenomenon was just hype. And Paul Martin came with a serious achievement under his belt – balancing the federal budget. What corresponding political achievement does Mitt Romney have? Romneycare?
Aside from the Romneycare millstone around his neck, I think it is the reputation for being a flip-flopper that cause so many people to mistrust Mitt Romney. The reason Mitt can’t shake the charge is that it is true. In deep blue Massachusetts he had to say and do many things that are heresy to the conservative voters he is now wooing. Fine. You have to do what you have to do. But now, when it is most expedient for him to be a born-again conservative, that’s exactly what he is. So do you believe him? Me neither. How will he do when he is President and the really hard spending decisions must be made to balance the budget? Don’t hold your breath.
Conventional wisdom says that his flip-flopping is only a liability in the GOP primaries, but that if he gets the nomination, his moderation will make him an easier sell to the general electorate. Wrong! This is a complete misunderstanding of the moderate voter. As I have pointed out in the past (here, here, here, here and here), we political junkies completely misread the motivations of the people who inhabit the mushy middle: we ascribe our value system to them and this is false. We appraise candidates by examining where they stand on the issues and assume the non-political voter does the same. Jettison a few ‘extreme’ issues and move towards the ‘center’ if you want the independents. Big mistake. Because the moderate non-political voter doesn’t think like that. He doesn’t care about issues. At all. To the extent that he thinks about politics, he cares about personality and leadership. And when he sees a flip-flopper like Romney, he doesn’t see a ‘moderate’ who isn’t ‘extreme’, a guy like him; he sees weakness. He sees a lack of leadership. And when he sees him failing to inspire his own side - the people who know him the best and who make up his team – all he sees is more weakness. This is why it is often the case that politicians who are either on the right end of the acceptable political spectrum or the left end of the acceptable political spectrum are the most successful with the non-political ‘middle’ voters.
For an example look at Ronald Reagan, a man well to the right of the average American voter - and considered eminently electable by them. And for an example from the left, look no further than Barack Obama. He was far to the left of the average American voter in 2008 but he was charismatic and he had his base fired up into a state of religious rapture. As a result, the non-political people wanted to follow Obama, not John McCain, who was 2008’s GOP cod liver oil candidate (“hold you nose and vote for him, it will be good for you”). The non-political independent voter wants a strong leader, not a wishy-washy ‘moderate’ like himself.
Another example of an electable GOP moderate loser? Take Thomas Dewey. Read Zachary Karabell’s Last Campaign: How Harry Truman Won the 1948 Election. Dewey comes across like 1948 version of Mitt Romney. And like Romney, his primary virtue was considered to be his inevitability. And famous headlines aside, we know how that turned out.