The
blogger, Baseball Crank, has a great set of rules that a Republican
presidential candidate should follow. While they are specific to American
politics, most are applicable to the Canadian system of government as well, and
conservatives everywhere would do well to heed them:
1-Run because you think
your ideas are right and you believe you would be the best president. Don't
stay out because your chances are slim, and don't get in because someone else
wants you to. Candidates who don't have a good reason for running or don't want
to be there are a fraud on their supporters.
You
must believe in something greater than yourself.
2-Ask yourself what
you're willing to sacrifice or compromise on to win. If there's nothing
important you'd sacrifice, don't run; you will lose. If there's nothing
important you wouldn't, don't run; you deserve to lose.
Nicely
put. We can’t afford spineless ditherers, and we can’t afford soul-less
sociopaths either (I’m thinking of you Hillary).
6-Winning is what
counts. Your primary and general election opponents will go negative, play wedge
issues that work for them, and raise money wherever it can be found. If you
aren't willing to do all three enthusiastically, you're going to be a high
minded loser. Nobody who listens to the campaign-trail scolds wins. In the
general election, if you don't convey to voters that you believe in your heart
that your opponent is a dangerously misguided choice, you will lose.
Of
late, many National Post columnists have been the ‘campaign scolds’ that
Baseball Crank warns about here. I hope (and suspect) Prime Minister Stephen
Harper knows better than to follow their bad advice.
7-Pick your battles, or
they will be picked for you. You can choose a few unpopular stances on
principle, but even the most principled candidates need to spend most of their
time holding defensible ground. If you have positions you can't explain or
defend without shooting yourself in the foot, drop them.
16-If you never give the media new
things to talk about, they'll talk about things you don't like.
This
is a popular mistake made by Red Tories. They think that they can skate through
a campaign without controversy. You can’t; nobody can. Campaigns are, by their very
nature, controversial. Duh! But you do have the option to choose your
controversy.
10-You will be called a
racist, regardless of your actual life history, behavior, beliefs or platform.
Any effort to deny that you're a racist will be taken as proof that you are
one. Accept it as the price of admission.
With
all that has gone on before, it constantly amazes me how many conservatives
think that they can somehow avoid being called a racist. Of course every
conservative will be called a racist, but those conservatives will be
blindsided when it happens.
14-Run as who you are,
not who you think the voters want. There's no substitute for authenticity.
This
is the secret behind the popularity of former Prime Minister Jean Chretien, former
Toronto Mayor Mel Lastman and current Toronto Mayor Rob Ford. The
eccentricities inherent in their personas are such that nobody could believe that
it is some elaborate ad firm construct. They have a genuineness that pays them huge
dividends.
15-Each morning, before you read the
polls or the newspapers, ask yourself what you want to talk about today. Talk
about that.
For
the longest time, I didn’t understand why they put so much emphasis on message
discipline in campaign school. But then I saw Rob Ford’s 2010 successful
mayoral campaign, where he never deviated from his core messages - “respect the
taxpayers” and “stop the gravy train” – no matter what Toronto’s media elites threw
at him (and they threw everything at him). As a result, his message permeated
every aspect of Toronto’s social life. What was the core message of his main
opponent (and media darling), George Smitherman? I honestly can’t recall.
17-Never assume the
voters are stupid or foolish, but also don't assume they are well-informed.
Talk to them the way you'd explain something to your boss for the first time.
Good
analogy. When Mitt Romney made his 47% statement, it was so damaging mainly
because voters saw him as looking down on them.
19-Voters may be motivated by hope,
fear, resentment, greed, altriusm or any number of other emotions, but they
want to believe they are voting for something, not against someone. Give them
some positive cause to rally around beyond defeating the other guy.
This was the
principal mistake made by former Ontario Progressive Conservative leaders Ernie
Eves and John Tory. It seems counterintuitive, but running a negative campaign
is much easier than running a positive one, in spite of the fact that everybody
says they favour the latter. The thing is, a positive message provides a target
for the other guy’s campaign, which is why Red Tory squishes end up going hard negative.
I will feature
some more cool rules later, so stay tuned.